I Got My Q1 Back: How Automated Campaigns Replaced Three Months of Email Chasing
Global Manufacturer
At a Glance
Every January, the compliance team at this global manufacturer braced for the same ordeal: the annual Conflict of Interest certification. Five thousand employees needed to complete and sign their COI forms. The process was manual, miserable, and consumed the entire first quarter.
The team sent emails. Then reminder emails. Then "final reminder" emails. Then personal follow-up emails. Then they called managers. Then they escalated to directors. Three months later, they'd reach maybe 85% completion and declare victory out of exhaustion.
The manufacturer launched an automated certification campaign through Ethico's Disclosures platform. The system sent the initial certification request to all 5,000 employees simultaneously, with built-in escalation logic.
Day one: the form went out. Day seven: non-responders received an automated reminder. Day fourteen: the system notified the non-responder's direct manager. Day twenty-one: the system escalated to the department head with a list of outstanding certifications.
The campaign achieved 98% completion in three weeks. The same result that previously took three months of manual effort happened automatically while the compliance team focused on other priorities.
The 2% who didn't complete on time were quickly identified through the dashboard -- most were on extended leave or had recently separated from the company. There were no mystery holdouts hiding in email threads.
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